Bronco’s implementation of the FordPass Performance app will guide Bronco owners over more than 2000 trails across the US, Canada, and Mexico. It will deeply integrate with the Bronco to capture detailed telemetry data and then display that data in an overlay of the trail footage that is captured on a smart phone at the press of a button. That video and trail experience can then be exported and shared virtually anywhere the user chooses on the internet. Every Bronco with the MID package will have access to the entire Bronco FordPass Performance experience, all owners need is a free FordPass account.
Furthermore, all of this data is either stored directly to the user’s device or stored in a Ford backend that is visible to the user and can be deleted by the user, if they chose to.
So much about Bronco is centered around getting you into the great outdoors. It’s like someone at Ford decided the only hope for humanity was to get people as far away from civilization as possible. After spending an unsatisfactory percentage of my life in massive urban centers both in the US and abroad, I can see how someone would come to that conclusion. Bronco+FordPass Performance, if it works as advertised, removes some significant barriers to accessing some of the most incredible places on the planet.
Next up in our series, we’ll take you through how using the app can help you find those incredible places and how the app will help you plan your next great adventure.